If you don't want to pay a fee or don't need the text/social media updates, you can still track runners on the NYC Marathon website on the day of the race, which is free.
The text/social option is available only in the U.S. More on this option:
"You can track up to three runners via text. As a bonus, you can also choose to track one runner via Facebook and up to three other runners via Twitter. Pre-register by 11:59 p.m. EDT, November 3, 2012, for only $2.99; race-day registration is $3.99. Social media options are not available for purchase on race day. Sign up now or at the ING New York City Marathon Health and Fitness Expo on November 1-3."For the web option, you can track up to five runners. You don't need to register in advance for this service, and it's available only on the morning of the race.
I'll have more details on the NYC Marathon later, but until then see the race's website for additional information.
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